Monday

How to Start an Online Talk Show

How to Start an Online Talk Show


1. Understand what it takes to be a talk show host
Before you get any fancy ideas of becoming the next best thing since Zach Galifianakis bought two ferns and invited the President of the United States to sit between them, you need to do some introspection and determine whether you have what it takes to be a talk show host.
That means more than having the charisma to be a charming host and the comic timing to slay ‘em in the seats. It’s understanding your broadcast medium. What it takes to be successful in television – or in this case, on the Internet. This foundational knowledge of the craft will allow you to create a show that reaches beyond video plays on YouTube. And can lead to bigger and better things.

2. Understand what it takes to produce a talk show
This carries over from that big fluffy sentence in the last paragraph of the previous section. All that stuff about “foundational knowledge of the craft.” What we mean by this is take some classes in video and television production. These days, production classes are available at nearly any community college and there likely are tons of private classes at camera rental facilities, public access television networks – even online. This base knowledge of how to construct a show, design a set, pace the program, set you cameras, light the guests and so forth will allow you to build something that’s both unique to your sensibilities and professional to anyone who discovers it.

3. Develop your idea
You know you’ve got the chops, you understand how to produce your dream, now just develop the idea. And in this instance, let’s have that mean the entire show. Everything we cover in How To Start Your Own Talk Show. What the format will be, who the guests will be, if it’s traditional or if it’s something entirely new and different. Once you have all those pieces together, it’s time to start fitting the format into something that will play well on the web.
Which brings us to step two: Getting ready for the web.

4. Consider a niche
If you choose to produce a talk show that follows a traditional format of various guests and topics, more than likely, your show will get lost in the clutter. Viewers of online talk shows tend to consume video content the same way they consume podcasts or blogs or other online content: specific to their specialized interests. Comic book fans might watch Pete’s Basement, for example. If you do decide to be more general, consider producing episodes with specific themes. Table Talk does a great job of this. Each episode has a specific theme, like time travel or worst food experience or 90s TV. Table Talk often includes a few topics per show, to give it variety, but these specific topics help viewers find their content.

5. Choose your broadcast home
Whether it’s YouTube, Vimeo or your own personalized website – even Facebook, Vine or Twitter – decide where you’ll host your show. And by that, we mean to plant a flag in the ground and call all your followers there. While you’ll likely want to post your show in several places and share links on social media, you want to give viewers a place they can always find you. A home base, if you will, where they can learn about upcoming shows, guests and so forth.
And if the task of publishing your latest episode on two dozen different video platforms seems daunting, no worries there. Sites like TubeMogul can help you distribute your show across the web.

6. Figure out the technology
For a lot of people, this may be the biggest hurdle. To produce a talk show, you have to know how to get that idea from page to set to screen. The screen part means picking the right video equipment and knowing exactly how to use it. Sure, you’ll become an expert as you go, but you have to get over the beginner phase if you want to produce something people are going to watch.
That’s where a few classes at your local community college, public access station, computer store or broadcast school will help you show off the best of what you’ve got.
Finally, let’s get that show on the air.

7. Produce your show – a few of them
We won’t get into how to produce your show in this column, but we will tell you this: make sure you get a fair number shot, edited and ready to post before you start marketing your program. Remember, you’re gonna have a nine-to-five job while you’re trying to launch your talk show, so having a broadcast plan is imperative.
If your the show is going to broadcast weekly, consider film one or two months worth of evergreen shows – programs with guests whose expert advice is good any day of the week – to help you keep up with your promised schedule. That way, you can miss a week or two and still have something to show.

8. Find your audience!
Once the show is up and running, you’re going to want to attract an audience. You can do that the old fashioned way – online ads wherever you believe your audience is hiding – but you’re nowhere without social. Plan on running, at a bare minimum, a Twitter and Facebook page. There you can regularly chat with your fans, followers and audience members. Also, join forums and follow blogs, opening a dialogue with the blog owners and forum regulars in order to build a stronger following.

9. Rinse and repeat
Successful online shows keep a regular schedule. They also provide a steady stream of information to their fans and followers. As soon as you post a show, get out and promote it. And while you’re doing that, get to work on the next episode. Your fans are waiting!

10. Have fun
Okay, one last step back into reality. Even if you produce a high-quality, educational and entertaining talk show, the chance it will sweep the nation and you'll quit your day job is incredibly slim. So, if you're in it for that - well, you might want to consider another goal. But if you're in it because you're passionate about your idea and you don't care if you ever make a penny? Well, then, sit back, relax and have fun! And we'll have fun watching.

 https://www.liveabout.com/tips-on-how-best-to-start-an-online-talk-show-3177007







First: Know Your Talk Show Angle

Before you start, it is vitally important to know what you're going to talk about. Even if it's simply hot topics of the day, at least that's something. But getting more specific will help you understand everything ahead of you - who your audience will be, what format your show should take, and who you'll invite to be guests. A talk show about comic books? Fantastic. A talk show about zombies? There are plenty already out there, including the nationally syndicated Talking Dead. The point is to pick your angle and stick to it.

  Second: Know Your Audience
Now that you know your angle - (let's stick with comic books for this exercise) - you can start figuring out who your audience is. Knowing your audience will help you figure out how long segments will be, how to talk to your audience, who your guests should be and what your topics are. A comic book audience will be male, in their teens, 20s and early 30s, and will want detailed specifics about the books they love and the creators they love to hate. So your job is to know the specifics, get those guests and charm that audience.

  Third: Pick Your Medium
Your first inclination may be to host your talk show on television. After all, that's where the big boys and girls play. You might want to show that you can work that medium. But if you're doing your own show and you want to be on TV, you'll likely have to broadcast on cable access. And cable access is going to give you a limited audience. It might be a big audience - thousands of local cable subscribers - but it's still limited. Especially when you consider the power of the Internet.
Today aspiring talk show hosts and producers can shoot a shoestring talk show on a $100 high-definition video camera and broadcast the show on YouTube or their own unique web page. There, the audience potential is enormous - millions of viewers across the globe. And if you don't want to build a set, consider launching a podcast. You can showcase your talk show chops just as easily in audio as you can on video.

Fourth: Invite Some Guests to the Party

Once you know your angle, your audience and your medium (and have gathered all the friends/crew and production equipment you'll need to produce your show), it's time to find some guests. This is, of course, easier said than done. The hard the part is knowing whom to invite on your show.
If it's a show about comic books, you'll want to research the most popular titles, creators, comic book companies and ancillary personalities - comic critics, comic shop owners, comic book filmmakers, and outspoken fans. The easier part will likely be getting them on your show. After all, who doesn't want to talk about themselves or their work or their company or the comics they love?

Fifth: Promote Your Program

After you shoot your first show, consider sharing it with the media to help promote your program. Research the outlets that regularly report on your topics. For comics, that could be any of a number of websites and blogs, weekly news columns, or magazines like Wizard or the Comic Buyers Guide. Getting the word out will help you gather an audience even before you begin. And consider keeping this promotion up after your the show launches, as well.

Sixth: Launch Your Show

If you're serious about this talk show of yours, you need to plan for regular broadcasts. That might be weekly on local public access or bi-weekly, monthly or some other regular schedule on the web. Your audience will want to know they can count on new content on a regular basis. If you slack off, you'll lose your viewers. That means you'll have to look at your show as a regular job - one you love, but one you have to execute against if you want to achieve success.

Seventh: Bask in the Glory


If you're able to do all of that - and you build yourself a following and some fans - then pat yourself on the back. You've done what millions of other people only dream of doing.

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