Monday
How to Start an Online Talk Show
How to Start an Online Talk Show
1. Understand
what it takes to be a talk show host
Before
you get any fancy ideas of becoming the next best thing since Zach Galifianakis bought two ferns and
invited the President of the United States to sit between them, you need to do
some introspection and determine whether you have what it takes to be a talk show host.
That
means more than having the charisma to be a charming host and the comic timing
to slay ‘em in the seats. It’s understanding your broadcast medium. What it
takes to be successful in television – or in this case, on the Internet. This
foundational knowledge of the craft will allow you to create a show that
reaches beyond video plays on YouTube. And can lead to bigger and better
things.
2.
Understand what it takes to produce a talk show
This
carries over from that big fluffy sentence in the last paragraph of the
previous section. All that stuff about “foundational knowledge of the craft.”
What we mean by this is take some classes in video and television production.
These days, production classes are available at nearly any community college
and there likely are tons of private classes at camera rental facilities,
public access television networks – even online. This base
knowledge of how to construct a show, design a set, pace the program, set you
cameras, light the guests and so forth will allow you to build something that’s
both unique to your sensibilities and professional to anyone who discovers it.
3. Develop
your idea
You
know you’ve got the chops, you understand how to produce your dream, now just
develop the idea. And in this instance, let’s have that mean the entire show.
Everything we cover in How To Start Your Own Talk Show.
What the format will be, who the guests will be, if it’s traditional or if it’s
something entirely new and different. Once you have all those pieces together,
it’s time to start fitting the format into something that will play well on the
web.
Which
brings us to step two: Getting ready for the web.
4.
Consider a niche
If you
choose to produce a talk show that follows a traditional format of various
guests and topics, more than likely, your show will get lost in the clutter.
Viewers of online talk shows tend to consume video content the same way they
consume podcasts or blogs or other online content: specific to their
specialized interests. Comic book fans might watch Pete’s Basement, for example. If you do decide
to be more general, consider producing episodes with specific themes. Table Talk does a great job of this. Each
episode has a specific theme, like time travel or worst food experience or 90s
TV. Table Talk often includes a few topics per show, to give it variety, but
these specific topics help viewers find their content.
5.
Choose your broadcast home
Whether
it’s YouTube, Vimeo or your own
personalized website – even Facebook, Vine or Twitter – decide where you’ll
host your show. And by that, we mean to plant a flag in the ground and call
all your followers there. While you’ll likely want to post your show in several
places and share links on social media, you want to give viewers a place they
can always find you. A home base, if you will, where
they can learn about upcoming shows, guests and so forth.
And if
the task of publishing your latest episode on two dozen different video
platforms seems daunting, no worries there. Sites like TubeMogul can help you
distribute your show across the web.
6.
Figure out the technology
For a lot of people, this may be the biggest hurdle. To produce a talk show, you have
to know how to get that idea from page to set to screen. The screen part means
picking the right video equipment and knowing exactly how to use it. Sure,
you’ll become an expert as you go, but you have to get over the beginner phase
if you want to produce something people are going to watch.
That’s
where a few classes at your local community college, public access station,
computer store or broadcast school will help you show off the best of what
you’ve got.
Finally,
let’s get that show on the air.
7.
Produce your show – a few of them
We
won’t get into how to produce your show in this column, but we will tell you
this: make sure you get a fair number shot, edited and ready to post before you
start marketing your program. Remember, you’re gonna have a nine-to-five job
while you’re trying to launch your talk show, so having a broadcast plan is
imperative.
If your the show is going to broadcast weekly, consider film one or two months worth of
evergreen shows – programs with guests whose expert advice is good any day of
the week – to help you keep up with your promised schedule. That way, you can
miss a week or two and still have something to show.
8.
Find your audience!
Once
the show is up and running, you’re going to want to attract an audience. You
can do that the old fashioned way – online ads wherever you believe your
audience is hiding – but you’re nowhere without social. Plan on running, at a
bare minimum, a Twitter and Facebook page.
There you can regularly chat with your fans, followers and audience members.
Also, join forums and follow blogs, opening a dialogue with the blog owners and
forum regulars in order to build a stronger following.
9.
Rinse and repeat
Successful
online shows keep a regular schedule. They also provide a steady stream of
information to their fans and followers. As soon as you post a show, get out
and promote it. And while you’re doing that, get to work on the next episode.
Your fans are waiting!
10.
Have fun
Okay,
one last step back into reality. Even if you produce a high-quality,
educational and entertaining talk show, the chance it will sweep the nation and
you'll quit your day job is incredibly slim. So, if you're in it for that -
well, you might want to consider another goal. But if you're in it because
you're passionate about your idea and you don't care if you ever make a penny?
Well, then, sit back, relax and have fun! And we'll have fun watching.
https://www.liveabout.com/tips-on-how-best-to-start-an-online-talk-show-3177007
First: Know Your Talk Show Angle
Second: Know Your Audience
Fourth: Invite Some Guests to the Party
Fifth: Promote Your Program
Sixth: Launch Your Show
Seventh: Bask in the Glory
https://www.liveabout.com/tips-on-how-best-to-start-an-online-talk-show-3177007
First: Know Your Talk Show Angle
Before
you start, it is vitally important to know what you're
going to talk about. Even if it's simply hot topics of the day, at
least that's something. But getting more specific will help you understand
everything ahead of you - who your audience will be, what format your show
should take, and who you'll invite to be guests. A talk show about comic books?
Fantastic. A talk show about zombies? There are plenty already out there,
including the nationally syndicated Talking Dead. The point is to pick your angle and
stick to it.
Second: Know Your Audience
Now
that you know your angle - (let's stick with comic books for this exercise) -
you can start figuring out who your audience is. Knowing your audience will
help you figure out how long segments will be, how to talk to your audience,
who your guests should be and what your topics are. A comic book audience will
be male, in their teens, 20s and early 30s, and will want detailed specifics
about the books they love and the creators they love to hate. So your job is to
know the specifics, get those guests and charm that audience.
Third: Pick Your Medium
Third: Pick Your Medium
Your
first inclination may be to host your talk show on television. After all, that's
where the big boys and girls play. You might want to show that you can work
that medium. But if you're doing your own show and you want to be on TV, you'll
likely have to broadcast on cable access. And cable access is going to give you
a limited audience. It might be a big audience - thousands of local cable
subscribers - but it's still limited. Especially when you consider the power of
the Internet.
Today aspiring
talk show hosts and producers can shoot a shoestring talk show
on a $100 high-definition video camera and broadcast the show on YouTube or
their own unique web page. There, the audience potential is enormous - millions
of viewers across the globe. And if you don't want to build a set, consider
launching a podcast. You can showcase your talk show chops just as easily in
audio as you can on video.
Fourth: Invite Some Guests to the Party
Once
you know your angle, your audience and your medium (and have gathered all the
friends/crew and production equipment you'll need to produce your show), it's
time to find some guests. This is, of course, easier said than done. The hard the part is knowing whom to invite on your show.
If
it's a show about comic books, you'll want to research the most popular titles,
creators, comic book companies and ancillary personalities - comic critics,
comic shop owners, comic book filmmakers, and outspoken fans. The easier part
will likely be getting them on your show. After all, who doesn't want to talk about
themselves or their work or their company or the comics they love?
Fifth: Promote Your Program
After
you shoot your first show, consider sharing it with the media to help promote
your program. Research the outlets that regularly report on your topics. For
comics, that could be any of a number of websites and blogs, weekly news
columns, or magazines like Wizard or
the Comic Buyers Guide.
Getting the word out will help you gather an audience even before you begin.
And consider keeping this promotion up after your the show launches, as well.
Sixth: Launch Your Show
If
you're serious about this talk show of yours, you need to plan for regular
broadcasts. That might be weekly on local public access or bi-weekly, monthly
or some other regular schedule on the web. Your audience will want to know they
can count on new content on a regular basis. If you slack off, you'll lose your
viewers. That means you'll have to look at your show as a regular job - one you
love, but one you have to execute against if you want to achieve success.
Seventh: Bask in the Glory
If
you're able to do all of that - and you build yourself a following and some
fans - then pat yourself on the back. You've done what millions of other people
only dream of doing.
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